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Domain Search & NamingJuly 31, 20256 min read

Finding Brandable Domains with Category Search

Anders Marksen
Anders Marksen
DomainTrawl Team

Finding Brandable Domains with Category Search

The difference between finding a great domain and settling for scraps? Search strategy. This approach builds on the patterns detailed in 50 Domain Name Patterns That Actually Work. While others check names one by one, smart founders search entire categories simultaneously.

Key Takeaways

  • Category searches find 100x more options
  • Brandable patterns are predictable
  • Systematic beats random every time
  • Great domains hide in unexpected combinations

Why Single Searches Fail

The Traditional Struggle

Most founders follow this painful process:

  1. Brainstorm a name
  2. Check if available
  3. Find it's taken
  4. Repeat 50 times
  5. Settle or overpay

Success rate: 1-2%
Time wasted: Hours
Result: Compromise

The Category Advantage

Category searching flips the model:

  1. Define pattern categories
  2. Generate hundreds of combinations
  3. Check availability in bulk
  4. Choose from multiple options
  5. Register the winner

Success rate: 20-30%
Time invested: Minutes
Result: Multiple good options

Core Category Patterns

1. Emotion + Action

Pattern: {feelings}{verbs}
Examples:

  • JoyRise.com
  • CalmFlow.com
  • BraveLeap.com
  • WiseMove.com

Why it works: Emotional connection + forward movement

2. Color + Nature

Pattern: {colors}{natural elements}
Examples:

  • BlueOcean.com
  • GreenPeak.com
  • RedRock.com
  • GoldLeaf.com

Why it works: Visual + familiar imagery

3. Speed + Object

Pattern: {fast words}{things}
Examples:

  • SwiftCode.com
  • RapidScale.com
  • QuickBase.com
  • FastTrack.com

Why it works: Performance promise + clarity

4. Power + Concept

Pattern: {strength words}{abstract ideas}
Examples:

  • MightyVision.com
  • StrongHold.com
  • PowerShift.com
  • ForceField.com

Why it works: Strength positioning + memorable

Advanced Category Combinations

Material + Tech

Pattern: {materials}{technology terms}
Examples:

  • CarbonCore.com
  • SteelLogic.com
  • CrystalData.com
  • IronCloud.com

Benefits:

  • Tangible meets digital
  • Strong mental imagery
  • Premium positioning
  • Tech-appropriate

Verb + Modifier

Pattern: {action}{how it's done}
Examples:

  • BuildSmart.com
  • ThinkClear.com
  • MoveFast.com
  • GrowSteady.com

Benefits:

  • Action-oriented
  • Benefit-focused
  • Easy to remember
  • Versatile use

Abstract + Concrete

Pattern: {concept}{physical object}
Examples:

  • DreamBox.com
  • IdeaTree.com
  • VisionPath.com
  • MindBridge.com

Benefits:

  • Conceptual depth
  • Visual anchoring
  • Metaphor-rich
  • Story potential

Industry-Specific Categories

SaaS/B2B Patterns

Data + Action:

  • DataSync.com
  • MetricFlow.com
  • InsightPush.com

Team + Enhancement:

  • TeamBoost.com
  • CrewScale.com
  • StaffWise.com

Process + Improvement:

  • FlowBetter.com
  • ProcessPro.com
  • SystemSmart.com

E-commerce Patterns

Shopping + Experience:

  • ShopJoy.com
  • BuyWise.com
  • CartCraft.com

Product + Discovery:

  • FindStyle.com
  • ItemHunt.com
  • GoodsGuide.com

Value + Signal:

  • DealDash.com
  • SaveSmart.com
  • ValueVault.com

FinTech Patterns

Money + Action:

  • CashFlow.com
  • FundRise.com
  • PayPath.com

Financial + Smart:

  • SmartSave.com
  • WiseWallet.com
  • CleverCash.com

Security + Finance:

  • SafeVault.com
  • SecureSend.com
  • TrustPay.com

The Category Search Process

Step 1: Define Your Categories

List relevant word groups:

  • Industry terms
  • Benefit words
  • Action verbs
  • Descriptive adjectives
  • Emotional triggers

Step 2: Create Combinations

Mix categories systematically:

  • {adjective}{noun}
  • {verb}{object}
  • {benefit}{solution}
  • {emotion}{outcome}

Step 3: Filter for Brandability

Check each combination for:

  • Pronounceability
  • Memorability
  • Positive associations
  • Length (under 12 characters)
  • Spelling clarity

Step 4: Bulk Availability Check

Use tools that can:

  • Check multiple domains simultaneously
  • Show all TLD options
  • Filter by availability
  • Export results

Step 5: Evaluate and Register

From available options, consider:

  • Best sound when spoken
  • Easiest to spell
  • Strongest mental image
  • Most flexible for growth

Real Category Search Examples

Example 1: Productivity App

Categories Defined:

  • Speed: Fast, Quick, Swift, Rapid
  • Organization: List, Task, Plan, Flow
  • Results: Done, Complete, Finish, Achieve

Combinations Generated:

  • SwiftTask.com
  • QuickPlan.com
  • FastDone.com
  • RapidFlow.com

Result: Found 12 available options from 64 combinations

Example 2: Wellness Brand

Categories Defined:

  • Feelings: Calm, Peace, Joy, Pure
  • Nature: Garden, Mountain, Ocean, Sky
  • Health: Vital, Well, Fit, Strong

Combinations Generated:

  • CalmSky.com
  • PureWell.com
  • JoyGarden.com
  • VitalOcean.com

Result: Found 8 available options from 48 combinations

Avoiding Category Pitfalls

Over-Generic Combinations

Bad: GoodService.com, BestProduct.com
Better: SwiftService.com, PrimeProduct.com

Forced Combinations

Bad: PurpleMonkey.com (unless relevant)
Better: Natural category connections

Category Confusion

Bad: TechGarden.com (for finance app)
Better: Match categories to industry

Length Creep

Bad: SuperFantasticSpeedService.com
Better: Keep to 2-3 category words max

Tools and Techniques

Manual Category Lists

Build your own word banks:

  • Industry glossaries
  • Thesaurus diving
  • Competitor analysis
  • Customer language
  • Trend watching

Pattern Templates

Create reusable templates:

  • {quality}{product}.com
  • {action}{benefit}.com
  • {user}{solution}.com
  • {problem}{solver}.com

Systematic Expansion

From one good find, expand:

  • SwiftCode.com found
  • Try: Swift{other tech terms}
  • Try: {other speed words}Code
  • Mix both patterns

Category Search Best Practices

Start Broad, Then Narrow

  1. Cast wide net initially
  2. Filter for relevance
  3. Test memorability
  4. Check pronunciability
  5. Verify no conflicts

Document Everything

Track your searches:

  • Categories used
  • Combinations tried
  • Available finds
  • Registration decisions

Think Long-Term

Consider how categories age:

  • Tech terms may date quickly
  • Nature words stay timeless
  • Actions remain relevant
  • Emotions are eternal

Beyond Basic Categories

Invented Within Categories

Take category patterns, then modify:

  • Spotify (Spot + -ify)
  • Shopify (Shop + -ify)
  • Textio (Text + -io)

Category Blends

Merge parts of category words:

  • Pinterest (Pin + Interest)
  • Microsoft (Micro + Software)
  • Groupon (Group + Coupon)

Category Metaphors

Use categories symbolically:

  • Amazon (vast selection)
  • Oracle (source of wisdom)
  • Uber (ultimate example)

Scale Your Search

The power of category searching compounds. Each new category multiplies possibilities. Each pattern reveals opportunities. Stop hunting for needles in haystacks. Start harvesting entire fields of possibility.

Ready to search domains by category? Explore thousands of combinations instantly with DomainTrawl.

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